Beer ordering gestures studied

A couple of researchers out of the U of A, Elena Nicoladis and Paula Marentette, along with Simone Pika out of Manchester did a study of gestures that various cultures use for ordering beer.  They hypothesize:

…it should be possible to guess an individuals’ cultural origin by observing her way of counting up to ten on the fingers

They then conclude that:

… only the finger gestures of Germans and English-Canadians can be characterized by a high degree of uniformity, whereas all other groups showed high degrees of individual variety.

It was also mentioned that in English speaking Canada that immigrants tend to pick up the local gestures relatively quickly.

I’m still wondering why this hasn’t been picked up more widely.  Seriously, this kind of stuff is not only interesting but highly entertaining.  Of course, there are studies about beer where the synopsis takes all the fun out of it.



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